Clay Cove is a distinguished real estate private equity firm that has made a mark in several cities such as Pittsburgh, San Francisco, Austin, and many more. Headquartered in Philadelphia, the firm's operations are driven by the goal of creating value for communities by developing properties with a focus on the people that inhabit them. They approach their work with a people-centric perspective that allows them to make a difference in the lives of those they touch.
Two Are was invited at a key inflection point in Clay Cove's story to design a fully reimagined identity. We approached this project with a goal to help showcase the idea of Clay Cove's role in a broader eco-system of the modern American city. The design focuses on the idea of "building blocks" as a visual representation of the company's role in creating thriving communities. Clay Cove's developments are seen as part of a broader landscape, where each partner serves as a foundation for a bigger picture. This is represented through a dynamic collage treatment that flexes from organic to formal depending on the context. Each collage features a variety of elements from materials, to finished structures to the community and it's touchstones.
Klod is the primary typeface utilized throughout the brand. Beyond the obvious connection between construction and stencil-type, the letterforms appear unfinished as are all vibrant and evolving cities. The color palette takes cues directly from the city landscape itself.
Design: Briana Garza & Caleb Van Dyke
Production: Newmarket Consulting
Brand Consultant: Isaac Friedman–Heiman
Web Development: Caleb Raney
Client: Amachie K. Ackah, Brian D. Eng
Typeface: Klod Regular / Styrene A
Tags: Branding, Digital, Art Direction, Print