Seguin is a conference geared towards entrepreneurs. With a mission to bring together investors, founders, and advisors, this event is designed to provide solutions and foster relationships among participants. Located on an island in Maine, we were inspired by the idea of lighthouses as a symbol of hope and guidance. This is specifically resonant to those navigating entrepreneurship.
Through our research, we discovered a rich history of lighthouse patterns, particularly in the Northeast United States, and used them as a motif throughout the Seguin's branding. The patterns were incorporated in both outlined and filled-in forms to represent the giving and receiving of knowledge, creating a dynamic visual identity that captures the entrepreneurial spirit of optimism and resilience.
Whether you're a seasoned entrepreneur or just starting out, Seguin is about immersing oneself in a community of like-minded individuals who share the same passion. The conference provides a unique opportunity for attendees to engage in discussions, share their experiences, and gain insights into the challenges and opportunities of starting and growing a business.
Design: Briana Garza & Caleb Van Dyke
Production: Newmarket Consulting
Web Development: Caleb Raney
Client: Newmarket Consulting for Seguin Venture Capital
Typeface: ABC Camera Plain
Tags: Branding, Digital, Art Direction, Event Design